Got Moxie?
Since the twenties, Americans have used the word moxie to describe pluck, energy, determination, or courage. Nerves of steel, courage under fire, ice water in the veins—all those old chestnuts are basically moxie.
The adjective came into vogue following the rise of Moxie the soda, one of America’s oldest beverages but not a well-known elixir outside its northeastern birthplace. One of Moxie’s old slogans is “The drink that made the name famous”—and, unlike many aspects of its loopy history, it’s no bullshit.
Really cool.